Author: Hoyer, Wayne, MacInnes, Deborah
Publisher: Boston: Houghton Mifflin Co 1997.
Description: xxvii 675p very large hardback with colourful laminated boards, first edition, hard to find, good document for fast changing consumer behaviour (in the US). (ISBN: 0395665922)
Order No: PIP 229907
Language: English
This book has been catalogued with the following subject terms: Sociology
